C&M Motorsport Sales welcomed Jon Armstrong as an ambassador and sponsored driver during the 2023 season, in which he represented M-Sport Poland in the European Rally Championship, becoming the ERC3 Champion.
Having helped develop the latest Ford Fiesta Rally3 Evo as one of the official test drivers, Jon was given the privilege of giving the Rally3 Evo its competition debut at Rally Canarias.
In 2022, whilst fighting for the Junior WRC championship, Jon held a fundraiser in order to make the start line of the finale at the Acropolis Rally. C&M Motorsport M.D. Martin McKenna provided support for this event, which not only allowed Jon to raise the funds required for the final Junior WRC round, but it kick-started a closer relationship moving into the next season.